Eight years of making things that work & feel right.

Digital product & brand studio · led design team of 4

Joined as the third hire, left leading the design discipline. Northlight builds brand + product systems for venture-backed startups — I was the bridge between the brand team and the engineers.

• Led 20+ client engagements — identities, design systems and product launches for funded startups.
• Built the studio's design-ops practice: component libraries, review rituals and a hiring pipeline that grew the team from 1 to 4.
• Won 5 industry awards for client work; studio revenue grew 3× across my tenure.

Product design agency · SaaS clients

Agency life at full speed: three-week sprints, four products at once, and an education in what actually moves product metrics. Learned to defend design decisions with data, not opinions.

• End-to-end UX/UI for 6 early-stage SaaS products — onboarding, dashboards and settings hell, redesigned with care.
• Cut onboarding drop-off 28% on a client's analytics tool through flow redesign and empty-state storytelling.
• Introduced the agency's first token-based workflow, making handoffs 2× faster across teams.

Print & editorial studio · first role out of school

Started with my hands in ink — posters, zines, exhibition identities — before the studio's clients started asking for websites. I volunteered to learn code and never really stopped.

• Designed 40+ print pieces — posters, books and exhibition systems for cultural clients.
• Taught myself HTML, CSS and JavaScript on the job; built the studio's first 12 self-managed client sites.
• Learned the lesson that shaped my career: typography is 80% of design.